Notes from the Manager
Although The Dark Knight's record-setting debut weekend has been making the most headlines, the film's level of violence has been getting a little attention, as well. (Note: there are a few spoilers in the linked article.)
I don't know how many parents I've got reading this juvenile little strip of mine, so I don't really know how much anybody else out there will particularly care about this subject, but the violence in The Dark Knight kind of bothered me. The film was absolutely spectacular, mind you, and, in some ways, it was refreshing to see the Joker be able to cut loose with an appropriate amount of fucked-up insanity for the character, unlike the candy-coated Nicholson version or the relatively family-friendly Batman: The Animated Series version.
The level of violence bothered me not in the context of the film, but in how the film was being marketed. Toys are a hard one to gauge ages for, because adults collect action figures. (I do think MacFarlane Toys' products — while often disturbing — are generally and plainly aimed at older collectors/hobbyists, not children.) But I saw children's picturebooks unquestionably aimed at grade school aged kids at a Borders the other day — not just generic Batman picture books, mind you, but Dark Knight-specific picture books, with a sanitized version of Heath Ledger's Joker — and my soul died a little.
Marketing a film like Dark Knight to kids that young is simply inappropriate. Even though it is (of course) the parents' responsibility to decide if their child is ready for a PG-13 or even R-rated movie, little-kid merchandise gives parents the impression that the movie is appropriate for younger kids, whether that is the case (as in Iron Man) or not (as in DK, in my opinion, anyway).
Of course, you could tell from just the trailers that the Joker was going to be one messed up puppy but you couldn't (SPOILERS) tell that he was going to shove a pencil into a guy's skull or how fucked up Two-Face was going to look… (END SPOILERS).
I don't think Dark Knight should have gotten an R; to say sixteen year olds shouldn't be able to go to Dark Knight without a parent is absurd. But I do think a non-superhero movie from a studio without Warner Brothers' leverage with the MPAA with the exact same level of violence would have been given an R without hesitation. (Most people who have seen This Film Is Not Yet Rated would suspect the same thing.)
But because the studios aren't doing parents any favors by marketing movies like Dark Knight towards kids, they need to be better prepared when they take younger children to the movies — even (shudder) at the expense of spoiling movies for themselves, and so to that end, Parent Previews and Kids in Mind are two of many options to read up on the content of the movies at your local multiplex. (Note: Both links take you to The Dark Knight page at each site, so be ready for spoilers. Very detailed ones.)
Neither of these sites' Dark Knight reviews are quite on the mark, in my opinion (Kids in Mind's rating system has Iron Man's violence/gore rating equal to Dark Knight's which is ridiculous), so I'm not necessarily endorsing them; I'm just saying that they exist, and that parents should find resources they trust to rely upon.
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Wednesday, September 3, 2014
I just purchased a new shipping module for The Multiplex Store that gives me more flexibility in setting shipping and handling costs, so US customers will see much better rates on all (physical) items in the Multiplex Store. If any of you guys in the US balked at the shipping costs before, be sure to check them out now.
Books are $5 for the first one then $1.50 per additional book (rather than $5 per book), saving you $3.50 if you order two books. T-shirts are now $4 for the first shirt (any size) and $1.50 per additional shirt. And sketches and other artwork are also $4 for the first item, then $1 per additional item.
Rates for international customers are unchanged; I still use USPS First Class International’s rates as they are quoted by the USPS without any additional markup.
Now is as good as any to pick up that copy of Multiplex: There and Back Again!
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