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#790: The Future Is Ours, Part Five

March 22, 2013

Notes from the Manager

Related Strips: #786: The Future Is Ours, Part One; #787: The Future Is Ours, Part Two; #788: The Future Is Ours, Part Three; #789: The Future Is Ours, Part Four

I’m being purposefully vague about the numbers here, because the reality is a little more complicated than even my wordiest strips could possibly cover. Roger Ebert explains it in pretty general terms here, but the gist of it is, the lion’s share of the ticket price goes to the film distributor for new releases. Over time, that percentage gets bigger, but of course, attendance for most films is pretty front-loaded.

That’s why candy, popcorn, and soda cost so damned much at movie theaters: it’s where they make their profit. So the point Jason is making here is that rather than show a movie they know will sell, maybe, ten tickets, they spend a few hundred extra on renting an old film print (or “virtual print”) that hopefully a hundred people or so will want to see, making a small profit (or more likely breaking even) on the film rental, but adding to the concessions sales in the process. (It’s worth noting that the general manager of a theater — i.e. Norma — also gets bonuses based on concessions sales.)

Anyway. See you Monday!


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The Multiplex 10 is ten years old this month

Wednesday, July 1, 2015

Multiplex-10-Years

Ten years ago this month (on July 10th, 2005, to be specific), I posted two shitty looking comics to a corner of the Stripped Books website. At that point, I had no idea what I was in for: it was a gag strip that would quickly transform into a character-based comedy where people talk about movies — not just superficially about specific movies, but about how people watch and talk about movies of all kinds. The art got a little better, too.

The Multiplex characters took on a life of their own and ultimately turned this comic into an eleven- or twelve-year “epic” about the movie theater industry in one of the most interesting periods in its hundred-year history (and also this one jerk who kinda sorta becomes a slightly better person maybe if you squint your eyes and cock your head to the side a little).

Multiplex’s readership grew quickly in those first few years, thanks in very large part to a pair of guest strips on PvP and some well-placed Project Wonderful ad campaigns (thanks, Something Positive and Shortpacked!), and in the years since it has since retained a small but passionate readership that has supported me time and time again: the Patreon project of course, as well as two successful Kickstarter projects to fund two books I’m very proud of.*

Thank you for allowing me to tell this story.

Thank you for reading.

— Gordon


* Speaking of Kickstarter projects, there will be an announcement about Multiplex: Book Three… very soon.

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